Beyond conventional ideas of sexuality, masculinity, physique and idealogical strongholds that define tropes of a man.
If a cowboy is meant at his core to tame self and environment, whilst preserving freedom that wholly defines his/her/they self- this is that. EXACTLY that.
This project was brought to me by a respected multidisciplinary in the digital media space, Gabrielle Sgherri. The direction here was something carefree, feminine yet unapologetic.